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Bands are always on the lookout for new ways to reach out and connect with current and potential fans. Social media has proven hugely effective in enabling people to reach out and promote the music they really like.
Consequently, many bands have jumped onto the Podcast bandwagon; they figure (not incorrectly) that using a podcast to help promote their music is a great way to reach out to their fan base. However, not all podcasts are created equal – producing a high-quality episode is just as important as anything else, and should not be neglected.
Bob Baker talks about five specific things bands and musicians can do to more effectively promote themselves through Podcasts on his music promotion blog. If you’re interested in reading the full article, you can check it out here:
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