How Much Time Should You Invest In Your Music Career?

How Much Time Should You Invest In Your Music Career

So you want to become a professional musicians. But how much time do you need to invest into making and marketing your music before you get to a stage you’re happy with? Is there a minimum amount?

Shaun Letang looks at this issue in the guide below. Have a look if you’re wondering if it’s possible to make a success out of your music when you’re juggling it with a job, kids and the like:

How Much Time Do You Need To Dedicate To Being A Musician?

The Real Reason You Can’t Get People To Listen To Your Music…

The Real Reason You Can't Get People To Listen To Your Music

Is often because you’re not targeting and marketing to the right people! Simply promoting your music to everyone you come across is largely a waste of time, instead you should be focusing your efforts on people who are proven to like your kind of music.

Andy Othling talks about this kind of thing in the following guide. He also looks at how you can go about finding the right people, people who will be happy to hear your kind of music:

The #1 reason why not ENOUGH people are listening to your music

The Reason You Don’t Have A Lot Of Twitter Fans, And What To Do About It

The Reason You Dont Have A Lot Of Twitter Fans And What To Do About It

Having trouble building up your Twitter numbers? Want to increase your fanbase and interaction levels? Then the following guide is for you!

In it, Ari looks at why many musicians can’t get their Twitter numbers to take off, and gives 8 good suggestions on how to get things rolling in the right direction. The full guide can be seen here:

Why You Have No Twitter Followers

Are You On The Right Path In Your Music Career? Find Out Here!

Are You On The Right Path In Your Music Career

Ever wondered if you’re on the right path in the music industry but had no way of finding out? Well that’s all about to change with this recently released quiz by Music Industry How To! Made to give you an idea of how music business savvy you are, you can take it now and see where you are:

Quiz: How Likely Are You To Succeed In The Music Industry?

Photo Shoots For Musicians; The Step By Step Guide

Photo Shoots For Musicians The Step By Step Guide

A good image is important as a musicians. Photos play a big part in getting the right image.

Want to get a professional photo shoot for yourself or your band / group, but don’t know what’s involved or what’s expected of you? Feat not, as the following guide from Russ Robinson on Bandzoogle will give you all the details you need. If you need professional photos for your next set of art, this is a must read guide:

The Definitive Survival Guide for Band and Musician Photo Shoots

Should You Offer Your Old Music As Bundles?

Should You Offer Your Old Music As Bundles

If you’ve a load of music that isn’t selling as well anymore, should you offer it to fans in bundles? FMC Policy intern Cody Duncan seems to think so, and thinks it’ll encourage more sales. Here’s an interesting read about bundling your old music together. If you’ve a big back catalog, you may want to consider this:

What Can Musicians Learn from Video Game Bundles?

Cheap And Free Music Marketing Strategies For Independent Musicians

Cheap And Free Music Marketing Strategies For Independent Musicians

One of the things I often hear is that the lack of fund hinders musicians from promoting their music properly. While a lack of money can affect what you can and cannot do in terms of marketing, it shouldn’t be a reason not to do any promotions at all!

There are plenty of things you can do which involves little or no cost, some of which can be seen in the following guide from Christine Infanger on Independent Music Advice. Have a look, and let me know of any other free or cheap music marketing methods you can thing of:

How to Market Your Band With Little Or No Budget

How To Make Fans Your Music Marketing Team

How To Make Fans Your Music Marketing Team

This is a continuation from yesterday’s post on cheap ways to market your music.

As I’m sure you know by now, marketing your music is an essential process if you want to play with the big boys. How much money you make and how many fans you get can be directly linked to how well you market your music.

In an ideal world, you’d be able to pay a professional music marketing team to push your sounds. Most independent musicians however simply don’t have the budget to make that happen.

An alternative? Getting your fans to help with your marketing! If you want to know how to do that, check this guide by Shaun Letang on the Vakseen website. You’ll pick up some top tips here:

How To Get Fans To Help Promote Your Music Career

How To Find And Keep Your Ideal Music Fan

how-to-find-and-keep-your-ideal-music-fanWe’ve all heard different bands or artists be accused of ‘selling out’ before, but what does this really mean?  Artistically, isn’t the idea to appeal to people?  At what point does making changes to your music or personal style cross the line from being appealing to actually becoming a sellout?

These can be difficult questions to answer, but they are important ones for anyone looking to make a career in the music industry.  Knowing how to properly shape and guide your artistic impulses into the creation of tracks that will be commercially successful is at the heart of the business.

David Hooper explores these same questions during a podcast which can be heard over at Music Marketing here:

Music Marketing Podcast #7 – How to Find (and Keep) Your Ideal Fan

5 Advanced Social Media Tips For Musicians

5-advanced-social-media-tips-for-musiciansOne often forgotten adage of the online marketing world is that ‘Content is King’, and you should never forget that this aphorism applies just as equally to artists and musicians as it does to anyone else.

This means that you should be going out of your way to present interesting and useful content to those who engage with you in the online realm; always be giving them value, and focus on consistently stimulating and interacting with them.

The GM, Director of Marketing, and President of Sneak Attack Media have collaborated on a post that emphasizes this point, which can be read on the Tunecore blog here:

Social Media Isn’t a Megaphone, it’s a Place to Create a Conversation

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