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YouTube has proven an immensely powerful platform to help individual musicians and artists get their content and vision out to the general public. However, success on YouTube can be elusive at times; what makes some videos huge wins, while others just languish there, never seeming to attract attention?
There are some specific things you can do in order to increase your chances of success while on YouTube, and some other actions you should avoid. Tinker with your video frequency, experiment with cover songs, raise your personal brand awareness and develop strategic partnerships; all this and more is possible.
Benjy Jean Baptise, an intern over at the Music Think Tank has a lot more to say on the subject, and you can read all his thoughts here:
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