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Musicians are really starting to learn the benefits of properly using social media to engage with their fan base. It helps them build, attract, and retain a following, it helps them with merchandising and promotion, and it can even help them land gigs through word-of-mouth.
However, all of these benefits don’t just come automatically. You have to actually work at configuring your social media correctly to take optimal advantage of this. Even Facebook has a surprising amount of tips and tricks you can take advantage of to help promote yourself.
Nic Robertson over at Jaden Social has put together a great list of tips that you can use to improve your Facebook Artist page; some tips are technical, and some are related to producing and properly sharing your content.
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