Welcome to Music Marketing World. My name’s Shaun Letang, and through this site I share with you daily (7 days a week) tips and advice on how to better market your music.
Ok, so you know that Youtube is one of the main platforms you should be promoting your music on as a musician. That said, did you know that just by naming your videos differently and writing different descriptions you can increase the likeliness that you video will get found and get a lot more views?
Well it’s true, and this is what ‘Youtube optimization’ is all about. If you don’t already know how to optimize your Youtube videos, you really need to read this guide. Don’t forget to share it with your follow musicians too:
Ok, so normally I don’t share written interviews on here. Mainly because they’re often self promotional in nature, and because they often cover things which won’t work if you were to try and replicate the person’s success.
That said, this interview of Dave Cool over at Bandzoogle is one worth reading! In it he gives you valuable lessons based on the music industry, and looks at how you should be navigating it as a musician. A top read which I totally agree with:
This is a discussion I’ve had with many musicians over the year, and one that I thought it best I share it with you all. So, does the quality of your vocal recordings matter when making a song? If your friend’s home studio they put together for a few hundred dollars good enough to make songs which you plan on releasing to the public?
If you want the answers to these questions and to find out why I feel what I do, check out this guide I wrote on Music Industry How To a few months ago:
If you’ve ever wanted to make the transition from musician to musician and music industry entrepreneur, this is a guide you simply need to read. In it you’ll get advice from 30 music industry entrepreneurs, all letting you know what they think the most important things are when starting out.
You can see their views over on Venture Harbour:
One questions I’m often asked by musicians is “How do I get noticed online?” This is something I’ve covered a lot on here and on other sites such as Music Industry How To, as there is more then one way to go about it. What works for one person may not work for another.
If you’re still looking for your path for standing out online, you may want to have a listen to this discussion on Music Marketing [dot] com. Here David Hooper and Charles Alexander give their ideas on what it take. Let me know what you think:
360 record deals are becoming an increasingly popular deal being offered to musicians making a name for themselves in their genre. That said, there’s a lot of negitive talk about these deals, claiming they’re unfair for the artist and should be avoided.
The following guide on Digital Music News however shows you how you could make any potential 360 deal more fair for you. If you eventually want to be signed to a record label, this is a must read guide:
Recently I shared a guide which looked at a load of ways you should be making money with your musical skills. Today I’m going to share with you an interview of a musician who’s doing just that!
Meet Jason Wells. Other then making music, he does gigs at nursing homes, teaches guitar to students, and whatever else he needs to to make money from his music.
If you want to become a full time musician, you need to take full advantage of all the income streams available to musicians. For a bit of inspiration and to hear someone who’s already putting this into practice, have a listen to the below interview:
If you’ve ever wondered how much you need to promote your music in order to start gaining new fans and making more money, then the below is a must read guide. Written by Shaun Letang over at Music Industry How To, it looks at how much you should be promoting your music in relation to how much you should be making music.
If sure you’ll find the results interesting, so have a read and take the lesson on board:
As you may know by now, musicians can raise funds for their future projects via crowd funding websites such as Kickstarter. That said, it can be nerve wracking setting up a campaign, and often it’s helpful to see how others have done and what has and hasn’t worked for them.
With that in mind, today I want to share with you a case study put together by Jaden Social. On here you can see three successful Kickstarter campaigns, and what made them do so well:
While school is a great place to pick up life skills, it’s less useful for picking up relevant music business skills. There are certain ways you should handle things in the music industry, and unless you’ve got experience, you’re usually left to find things out there hard way… That is unless you read the below guide by Simon from Last Stop Booking that is!
Have a look for 6 things you didn’t learn about the music industry at school. After that, check out this list of top online music schools for some more things you need to know about the music industry: